Position Summary:
Sunrise Technologies, a Unit of Electro Switch is looking for a Sales Director.
- Reporting directly to the VP/ General Manager, this position has total responsibility for sales, marketing, inside sales and customer service functions. Develop and implement the company’s sales strategies for growth and programs.
- Manage sales activities to develop and grow Sunrise’s business and establish strong long-term relationships with the existing and emerging Sales Representatives and Distributors.
- Create, execute, and control comprehensive short and long-term Strategic Plans and Goals to develop and grow the business identifying and developing Key Accounts within all sales channels in North America and the selected international countries.
- Analyzes territory and sales rep’s/distributor sales trends and performance to budgets.
- Responsible for total account management and customer advocacy within and through the Sunrise organization to achieve objectives and opportunities.
- Targets, prioritizes, penetrates, and qualifies prospective customers including championing the qualification of the appropriate Sunrise products within these prospects.
- Through active Marketing Plans, maps new business opportunities at qualified accounts across all Sunrise product lines and sales channels.
- Creates sales and marketing strategies to capture new business at preferred profitability levels.
- Conform and develop a Channel Specific Sales Force, directing and working with his/her staff to coordinate and resource the strategic sales efforts through the partners’ sales personnel. Provides support for the implementation, management and periodic review of non-disclosure, confidentiality, pricing, and other commercial agreements.
- Works directly with the appropriate company’s internal functions, including Engineering, Operations, and Finance, to facilitate new business development.
- Where appropriate, works to gain corporate technical approvals for the use of Sunrise products by specification.
Essential Functions / Responsibilities:
- Manage the company's portfolio of products to nationwide public power utility customers, OEMs and electrical distributors through an established independent sales representative workforce and international customers.
- Manage all aspects of Sales (national and international), Marketing, Inside Sales and Customer Service.
- Manages national and international field sales operations for the products, services and personnel.
- Establishes territories, sales expenses and budgets consistent with the organizations objectives.
- Develops and maintains appropriate channels of sales including the periodic evaluation, growth review and approval of distributors and independent sales representative companies.
- Aggressively develop and implement product line growth strategy with supporting systems and processes to collect and document needed marketing information.
- Manage all Business Development activities to capture market share, attain business growth, and expand the companys footprint.
- Develop and present for approval a five-year strategic sales and marketing plan. Once approved, and in November of each year, present the annual Strategic Sales Plan for the following year, execute and present progress quarterly.
- Develops sales and marketing growth objectives, strategies, advertising, digital marketing, media avenues and promotional pieces.
- Develop and submit for approval an annual sales and marketing budget for execution.
- Monitor and report on actual bookings to forecast and set proactive product line strategies by major market segments to achieve business growth and meet the goals set.
- Manage the customer contract pricing process to maximize sales and profitability in accordance with internal pricing policy and corporate approval limits.
- Where needed, be the primary interface with major customers and key accounts.
- Ensure customer account coverage and satisfaction through best practice development, implementation and management of company resources.
- Make recommendations to management regarding opportunities to optimize sales, penetrate market, and achieve growth.
- Monitor sales activity, competitor activity and overall market conditions.
- Ensure management is informed on key issues.
- Position requires 75%+ national and international travel to maintain contact with key accounts.
- Participation of the sales resources in the cost reduction program.
- Active involvement with market data, evaluation and submission of Engineering Project Request (EPR) for product development.
- Assume other activities and responsibilities as directed.
COMPLEXITY OF DUTIES:
- Develop and drive sales and marketing programs and support sales opportunities to ensure sustainable and profitable growth.
- Foster and maintain a Safety First work environment within the sales and marketing organization.
- Analyze difficult sales and business situations and identify best path forward.
- Handle complex business, sales and management issues.
- Possess the ability to generate confidence, work with people, resolve issues, take directions and be customer focused.
- Deliver input and feedback to management regarding opportunities, issues and programs.
- Develop the ability to analyze the financial considerations associated with the strategic account programs.
- Position requires 50%+ domestic and international travel to maintain contact with key customers.
Knowledge, Skills & Experiences:
- This position requires a level of knowledge that is usually associated with Bachelors degree in Engineering. Formal studies in Marketing are desirable. MBA preferred.
- A minimum of five years of technical hands-on experience and ten years sales and marketing experience in a management role with both direct sales forces as well as manufacturer's representatives.
- Achievement orientated.
- Exceptional verbal and written communication skills.
- Strong organizational skills.
- Strong prospecting, account nurturing and sales skills required.
- Candidates should be proficient at MS Office programs such as Word, Excel, and PowerPoint.
- Must be proficient in ERP/MRP and CRM Sales processes.
Training and Requirements:
Physical Requirements:
- Required to sit for extended periods of time.
- Required to travel away from home frequently and sometimes for extended periods of time.
Work Environment:
- Combination of Office Manufacturing and overall Industrial environments.
- Regular exposure to noise, varying temperatures.
National and International Travel required 75%+
$140K–$150K base + 20% bonus